Best practice for analysing data

Over the last 10 years I have seen many principles for analytical best practice. The five that apply regardless of the data you are looking at are,

1. Rubbish In – Rubbish Out
2. What gets measured gets managed
3. The trend is your friend
4. So what……?
5. Insight to Action

Over the next few posts I will go into each of these in more detail.