Best practice for analysing data

Over the last 10 years I have seen many principles for analytical best practice. The five that apply regardless of the data you are looking at are,

  1. Rubbish In – Rubbish Out
  2. What gets measured gets managed
  3. The trend is your friend
  4. So what……?
  5. Insight to Action

Over the next few posts I will go into each of these in more detail.

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